Greetings Yogi and thanks for stopping by. I take it you are reading this right now because you could use a little help with your Yoga studio marketing or business strategy. Just as your Yoga teachers assisted you in developing your practice, as a Yoga business coach and consultant, I can guide you along your path of building a successful Yoga business. Whether you are a Yoga teacher looking to brand yourself, or looking to build a successful Yoga studio and attract more students, my number one goal is to empower you along your journey. I truly believe that your Yoga business and marketing is 100% aligned with your Yoga practice and that if you approach it in this way, you will learn and grow exponentially. I would be honored to support you as your Yoga business consultant and coach and look forward to serving you.
As you start to walk down the path of building your Yoga business, you are going to need to start considering how to build your name recognition within the Yoga industry. While branding may sound like a cold business term, just look at at this way: Yoga Teacher Branding is what allows Yoga students to understand what is unique about you as a Yoga teacher. In essence, it’s your “flavor”. Just like ice-cream, all flavors are valid and tasty.
But the key component of branding yourself as a Yoga teacher is that it will allow you to quickly attract the right students that fit your flavor so that as you grow your business in whichever manner you choose, you will be able to offer your students something unique that others may not. Some of the branding tactics you will need to consider are:
I know many teachers in the yoga community loathe the idea of marketing. But when you strip away all of the noise that comes with it, you will quickly see that its just a way for you to communicate your message to your audience.
All you need to do is focus on your core message and find your authentic voice. Once you know what you want to convey, it becomes much easier for you to do so.
So as you begin to brand yourself as a Yoga teacher, just remember that you want to offer something to the Yoga community that is authentic and unique. Most importantly, you should be having fun and it should be exciting!
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As a Yoga marketing consultant, I work with Yoga studios on their marketing and business strategies. Identifying how to market and build your Yoga studio is a lifetime process of trial and error. Lets face it, your number one goal is attracting more students to your Yoga studio while spending the least amount of money. Being a Yoga business consultant with over twenty years experience, I have implemented almost every type of marketing strategy imaginable. They all have some benefits but it all comes down to your goals: both short term and long term. In our coaching and consulting sessions, I can:
Whether you are looking for someone to manage your Yoga web design, identifying the best advertising mediums, implementing a strong Google PPC campaign, getting your site ranked on page one of Google via a Yoga SEO campaign, launching a blog, writing and designing good marketing materials, or outlining a social media campaign via Facebook, Twitter, YouTube; just know that you have a friend you can count on to help you reach your goal.
Attention Yoga studios! Mobile marketing is now going to be the smartest way to find new students because so many people are on the go and use their smart phone to find what they are looking for. Call me today to learn more!
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Many people are still unsure of whether or not business coaching works and if there are truly any benefits. I think the real issue is that people are afraid of spending money on something they may not gain any improvements from. Lets face it, there is nothing worse then shelling out our hard earned money on something that did not provide the results it was supposed to. But was it the coaching or was there something else that kept the individual or organization from seeing the results they desired?
I tend to notice with potential clients when they contact me that they are not even sure what it is they need or want. They call me asking questions about how I can help them and the first thing I ask is, “What do you want to accomplish?” Then they tend to stop and have to think about what it is they really want. They themselves are not sure because they know something is wrong or missing but can’t put their finger on it. This is exactly why you would need a coach: because they can help you identify what it is you need to work on and improve.
The biggest benefit from business coaching is gaining clarity on what it is you want to accomplish. I would comfortably say that 80% of all the businesses out there are literally spinning their wheels and wasting their time and hard earned money on a business that will never make it because they do not have clarity. In any business venture I start I always take the time to think things through and hire a couple of consultants and coach. Why you might ask? Because these people will offer insight and wisdom I do not have and will therefore save me tons of money and time so that I do not have to struggle or make the same mistakes others have made.
The biggest challenge most new business owners or entrepreneurs face is being a strong leader. You might be good at your craft, but do you know how to delegate, communicate effectively, think things through, and make important yet quick decisions? Just because you know how to create your product or service, does not make you a good business leader. This is where coaching really comes into play because it allows you the time to work on specific skill sets with your coach where you can improve the types of skills you will need to lead your company to the success it deserves.
One of the biggest fallacies is when people assume that coaching is just for someone who needs help or is having problems. This could not be further from the truth. Have you ever seen major athletes, singers, performers, artists,etc…? They all have multiple coaches that work with them every day to help them improve and perfect their abilities to perform at a top level. If CEO’s and upper level management of fortune 500 companies use executive coaching as a means for them to lead their organizations with great strength and integrity. These people understand that to truly excel in their company they are going to need as much help as they can get. Even people like Tony Robbins who is considered at the top of the chain of motivational leaders uses coaching. In fact, he declares publicly that he would not have gotten to where he is without a coach.
You know what is more expensive? Spending all your time and money on a business that never makes it. To me, that is more expensive then anything else. What many small business owners fail to realize is that as soon as you decide to start a business, you are going to burn through a lot of cash the first couple of years. But when you do not make this choice consciously, this is what brings up so much stress and worry is that you begin investing and making mistakes (losing money) and then you want to throw in the towel. Just know that the first two years of your business is going to be trial and error and that you are going to burn through some cash. But with coaching, you can not only speed up the process from two years to one, but save yourself a lot of money. Sure, you will need to pay those people a good chunk of money, but if you do the math you will see very quickly that you will save more money then lose.
If you find yourself constantly in fear of spending money on your business, then you need to rethink whether or not this is right situation for you to be in. Being an entrepreneur is being a gambler. You are constantly risking your money and time in what you are doing. But if you decide to stick with it, then you need to understand the benefits of business coaching which is saving you time and money while improving your skill set of being a strong leader.
Well I am happy and excited to announce that today I have officially partnered with a new site called Yoga Training Guide. It is a new site that is dedicated to supporting new yoga students along their path of becoming a yoga instructor. My objective will be to offer yoga business tips and advice to aspiring yogi’s along their path of yoga teacher training. I think this is a great idea and service to the yoga community because it offers support and guidance to new students. This way as they venture out into the real world of having to launch their business and address their yoga marketing they will now have some tools and resources readily available.
I myself have been considering getting my yoga instructor certification and when I saw this site was really impressed with how they have structured it. It is very easy to find upcoming teacher trainings and the search is structured in a way that allows me to find what I want which I like!
Every week I will be writing articles for the site discussing marketing and business tips. So if you like the free info I am dishing out make sure to check out this site as I will be giving them exclusive content.