As you start to walk down the path of building your Yoga business, you are going to need to start considering how to build your name recognition within the Yoga industry. While branding may sound like a cold business term, just look at at this way: Yoga Teacher Branding is what allows Yoga students to understand what is unique about you as a Yoga teacher. In essence, it’s your “flavor”. Just like ice-cream, all flavors are valid and tasty.
But the key component of branding yourself as a Yoga teacher is that it will allow you to quickly attract the right students that fit your flavor so that as you grow your business in whichever manner you choose, you will be able to offer your students something unique that others may not. Some of the branding tactics you will need to consider are:
I know many teachers in the yoga community loathe the idea of marketing. But when you strip away all of the noise that comes with it, you will quickly see that its just a way for you to communicate your message to your audience.
All you need to do is focus on your core message and find your authentic voice. Once you know what you want to convey, it becomes much easier for you to do so.
So as you begin to brand yourself as a Yoga teacher, just remember that you want to offer something to the Yoga community that is authentic and unique. Most importantly, you should be having fun and it should be exciting!
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As a Yoga marketing consultant, I work with Yoga studios on their marketing and business strategies. Identifying how to market and build your Yoga studio is a lifetime process of trial and error. Lets face it, your number one goal is attracting more students to your Yoga studio while spending the least amount of money. Being a Yoga business consultant with over twenty years experience, I have implemented almost every type of marketing strategy imaginable. They all have some benefits but it all comes down to your goals: both short term and long term. In our coaching and consulting sessions, I can:
Whether you are looking for someone to manage your Yoga web design, identifying the best advertising mediums, implementing a strong Google PPC campaign, getting your site ranked on page one of Google via a Yoga SEO campaign, launching a blog, writing and designing good marketing materials, or outlining a social media campaign via Facebook, Twitter, YouTube; just know that you have a friend you can count on to help you reach your goal.
Attention Yoga studios! Mobile marketing is now going to be the smartest way to find new students because so many people are on the go and use their smart phone to find what they are looking for. Call me today to learn more!
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